Lead Generation

At A Fresh Approach, we understand the challenges of generating demand, engaging high-value accounts, and accelerating inbound leads. We recognize the frustration of investing in ad campaigns that don’t deliver results and the difficulties of misaligned marketing and sales teams that waste resources and miss opportunities. We believe every business deserves to thrive online, even when managing complex marketing strategies feels overwhelming. That’s why we offer a comprehensive, data-driven optimization service tailored to your specific needs. Here’s how we can help: • Demand Generation: Identify and convert sales-ready accounts using advanced B2B intelligence and real-time intent data. • Account-Based Marketing (ABM): Run targeted display and social ad campaigns for customers who show high intent to purchase. • Inbound Lead Acceleration: Deliver qualified inbound leads to your sales team by automatically identifying, enriching, routing, and following up with high-potential leads. • Intent Marketing: Focus on high-value accounts that match your ideal customer profile, design data-driven campaigns, and deliver personalized buyer experiences. Let’s move beyond frustration and achieve growth with precisely targeted ad campaigns. Intent marketing leverages consumers' intent to adopt or purchase a service, either explicitly or implicitly conveyed by the subscriber. Account-based marketing (ABM) uses data to identify, target, and engage priority accounts. Key Attributes of an Intent-Based Revenue Strategy: • Concentrate on high-value accounts that match your ideal customer profile. • Design campaigns based on data and insights about your target accounts. • Deliver personalized buyer experiences that resonate with your target accounts. Common issues we address include: • Difficulty engaging new prospects. • Salespeople wasting time on uninterested leads. • High AdWords/Pay-Per-Click costs with insufficient results. • Resource-intensive efforts to penetrate new markets. • Challenges in retaining existing clients. • Competing with larger companies with more sophisticated marketing. • High customer acquisition costs. • Need to market as effectively as big players. A Fresh Approach can help with these issues and more. As Gartner notes, "Account-based marketing (ABM) has arrived, and businesses must start planning and executing ABM strategies or risk losing clients to savvier competitors." Deliverables you can expect: • Strategically select and nurture target accounts with customized engagement. • Proactive coordination between marketing and sales teams. • Personalized outreach based on website visitor interests. • Quick response to changes in buyer interest. • New offerings based on market intelligence. • Essential operational support for your sales team. • Oversight of systems and platforms for success. • Alignment of ABM strategy with your company’s goals. Let’s connect and take the first step toward transforming your marketing strategy.