A Fresh Approach
A Fresh Approach was founded to solve the frustrations and lack of sales, marketing, and customer success cohesion that so many businesses are forced to suffer from.
Marketing agencies aren't cutting it.
Obviously, there are some great specialty agencies, but in our experience, most marketing agencies don't work for most small and medium companies anymore.
While we were at a marketing conference, when asked why he was here, our founder stood up and said, "Because I haven't found a sales or marketing firm that does what you need and leads in any area of expertise."
It was astounding that the majority of agencies themselves agreed! Clearly, with the vast changes in the market (most especially with AI available), the old agency model no longer functions.
Traditional firms are expensive and never enough.
To make matters worse, to even come close to what you need for success, you'll have to pay a small fortune.
For most organizations, this is simply not an option. While not everyone can handle all aspects of revenue generation, strategies are never thought through to incorporate the entirety of your needs.
Each agency, product, and service is often not even aware of the other people, process and technology needed for you to be successful. You are always wanting and needing more.
Thinking is the hardest work there is. That's why so few people do it.
No matter the Artificial Intelligence or Automation, what's most important is doing the right things, right.
The best strategy means making choices and decisions about future unknowns. This is the most difficult aspect of any business initiative. Thus, fast learners outperform brilliant planners.
With the right advisors doing the hard work in areas where you can't keep up, you'll be able to stay three steps ahead of your competitors continually.
A Fresh Approach delivers on strategy, tactics, and execution!
You have to be successful, and there's not much time to waste.
​
While many of the most important, long-term benefits of working with A Fresh Approach are unknown and unknowable (such as the total time saved or the lifetime value of our initiatives), we focus on metrics and measurables to show results.
You'll see the difference and hear your employees report how much more efficient and effective they are. We're excited and optimistic about helping you and want you to feel that same way about the future of your work.
