Intent-Based Outreach

At A Fresh Approach, we understand your need to generate demand, engage high-value accounts, and accelerate inbound leads. We recognize the frustration of investing in ad campaigns that fail to deliver results, leaving you unsure of your business's potential. Many organizations face the challenge of misaligned marketing and sales teams, resulting in wasted resources and missed opportunities. We believe every business deserves to thrive online. Managing complex marketing strategies can be daunting, which is why we offer a comprehensive, data-driven optimization service tailored to your specific needs. Here’s how we can help: **Demand Generation: Identify and convert sales-ready accounts with advanced B2B intelligence and real-time intent data. **Account-Based Marketing (ABM): Run efficient display and social ad campaigns targeting customers who have shown high intent to purchase. **Inbound Lead Acceleration: Deliver qualified inbound leads to your sales team by automatically identifying, enriching, routing, and quickly following up with high-potential leads. **Intent Marketing: Focus on high-value accounts matching your ideal customer profile, design data-driven campaigns, and deliver personalized buyer experiences. Stop wasting resources on ineffective strategies. Download our free guide today: "12 Tips to Reduce Google Ad Spend by 40%" Let’s move beyond frustration and achieve growth with precisely targeted ad campaigns. Intent marketing leverages consumers' intent to adopt or purchase a service, either explicitly or implicitly conveyed by the subscriber. Similarly, account-based marketing (ABM) is a sales-oriented approach that uses data to identify, target, and engage priority accounts. Key Attributes of an Intent-Based Revenue Strategy: - Concentrate on high-value accounts that match your ideal customer profile. - Design campaigns based on data and insights about your target accounts. - Deliver personalized buyer experiences that resonate with your target accounts. One of the biggest revenue problems many organizations face is the misalignment of marketing and sales teams, leading to wasted resources, missed opportunities, and lower conversion rates. Common issues we hear include: - Difficulty engaging with new prospects. - Salespeople wasting time calling and emailing uninterested prospects. - High costs for AdWords/Pay-Per-Click with insufficient results. - Resource-intensive efforts to penetrate new markets. - Challenges in retaining existing clients. - Competing with larger companies with more sophisticated marketing. - Customer acquisition costs exceeding first-year revenue. - Needing to market as effectively as big players who consistently outperform. A Fresh Approach can help with these issues and more. According to Gartner, "Account-based marketing (ABM) has arrived, and businesses of all sizes must start planning and executing ABM strategies or risk losing clients to savvier competitors." Here are some of the deliverables you can expect: - Strategically select accounts to target and nurture through customized engagement and support. - Provide proactive, ongoing coordination between marketing and sales teams. - Personalize outreach to the people who visit your website based on their interests. - Respond quickly to changes in buyer interest. - Create new offerings based on market intelligence and trends. - Provide the operational necessities that many salespeople lack. - Select and oversee the success of your organization's systems and platforms. - Align the ABM strategy with your company’s goals and constraints. Let's connect and take the first step toward transforming your marketing strategy.