ZoomInfo Management

If you want to execute any of the strategies A Fresh Approach supports and aren't looking at ZoomInfo, you should be. ZoomInfo has critical technology that changes the game in sales and marketing. Used to its full capability and coordinated across your organization, the ZoomInfo platform can give unparalleled performance improvements in your go-to-market strategy. Yet many users are frustrated with the lack of an internal resource that can not only use the full functionality but also understands their business, can make recommendations on strategy and campaigns, and provides oversight across teams and tools. As a Managed ZI Service Provider, A Fresh Approach delivers where a tool leaves off. ZoomInfo (ZI) has the potential to revolutionize the way small and medium-sized businesses (SMBs) and downmarket SaaS companies approach customer success. However, there are challenges in utilizing the platform effectively. The two most common are that "you don't know what you don't know" in this vast platform, and keeping ahead of tasks, trends, and proper follow-up is more than either sales or marketing people can handle. The new Generative AI from CoPilot can certainly make huge strides in simplifying the use and training of the functionality, yet it does not solve the whole problem. At A Fresh Approach, we are ZoomInfo experts who can help you with everything from setup to maintenance of the core and advanced functionality. If you've ever asked yourself, "Can't someone just do this for me?" The answer is now a resounding "Yes!" We act as a dedicated success manager to support and advance your sales and marketing strategy. Oftentimes, we find that our services are self-funding from the cost savings in sales time and reduced Adword spend. The benefits of a Managed ZoomInfo Service Provider include: ​ - Solves for the biggest gap that salespeople know how to get value out of the tool. - Provides the sales and marketing acumen into what ZI is serving up to get the most cross-functional value. - Brings a critical salesperson point of view to triangulate the many different signals and hone in on the most viable. - It positions the salespeople and ads to get in at the beginning of an opportunity or even before any formal inbound interest, where sales and marketing can have the greatest impact with messaging and differentiation. - A Fresh Approach gives you the go-to-market expertise from Chief Revenue Officers to understand the best timing and fit of the platform. - Minimizes the impact of critical people learning and then leaving your organization. - With Marketing OS, managing the insights from the data has shown an astounding 40% decrease in Adwords spend. Whether you're a solopreneur or a large team, we can help you make ZoomInfo work better for you! Find out how!