There are so many of these that it's hard to keep up, so we'll add to these as we go along. Several of them you will know of course, but in case you get stuck on a call where someone says one of these, you'll have a quick reference guide. :)
ABM - Account Based Revenue (also called Intent Based Revenue).
ABC - Always Be Closing
ACV - Annual Contract Value
AE - Account Executive
AIDA - Attention, Interest, Desire, Action
AQL - Automation Qualified Lead
BDR - Business Development Representative
BR - Bounce Rate
CAC - Customer Acquisition Cost
CAGR - Compound Annual Growth Rate
CLV - Customer Lifetime Value
CMS - Content Management System
CPC - Cost Per Click
CPI - Cost Per Impression
CPL - Cost Per Lead
CRM - Customer Relationship Management
CTA - Call to Action
CTR - Click-Through Rate
CX - Customer Experience
DA - Domain Authority
DSP - Demand Side Platform
EOM - End of Month
GRC - Governance Risk and Compliance
GTM - Go to Market
ICE - Ideal Customer
ICP - Ideal Customer Profile
IRL - In Real Life
LPO - Landing Page Optimization
LTV - Lifetime Value
MAP - Marketing Automation Platform
MAT - Marketing Automation Technology
MEDDIC - Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion.
MQL - Marketing Qualified Lead
MRR - Monthly Recurring Revenue
MSA - Master Services Agreement
MTA - Multi-Touch Attribution
MVP - Minimum Viable Product
NBO - Next Best Offer
NPS - Net Promoter Score
NRR - Net Revenue Retention
NSFW - Not Safe For Work
OKR - Objectives and Key Results
OTE - On Target Earnings
PA - Page Authority
PAC - Partner Account Manager
PLG - Product Led Growth
PPC - Pay Per Click
RevOps - Revenue Operations
RTB - Real Time Bidding
SAL - Sales Accepted Lead
SDR - Sales Development Representative
SEM - Search Engine Marketing
SEP - Sales Execution Platform to call, email, etc.
SERP - Search Engine Results Page
SMB - Small and Medium Business
SMM - Social Media Marketing
SOP - Standard Operating Procedure
SQL - Sales Qualified Lead
TAM - Total Addressable Market
TAM - Territory Account Manager
TCV - Total Contract Value
TOFU - Top of the Funnel
TTR - Time to Revenue
VAR - Value Added Reseller
VOC - Voice of Customer
UGC - User Generated Content
USP - Unique Selling Proposition
VOC - Voice of the Customer
WIP - Work in Progress
WYSIWYG - What You See Is What You Get
WOM - Word of Mouth
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